Mailchimp vs. Moosend

Last verified 28 days ago · 12 sources · Updated automatically

Mailchimp and Moosend compared across Company facts, Pricing, Campaigns & content, Automation & audience, Channels & deliverability and Platform & integrations — every fact sourced and re-verified from each vendor's public material.

Mailchimp

All-in-one email marketing and automation platform for small businesses, with forms, landing pages, and ecommerce integrations.

HQ Atlanta, GA

Visit Mailchimp Full profile

Moosend

Budget-friendly email marketing and automation — drag-and-drop editor, workflows, landing pages, and forms.

Visit Moosend Full profile

Attribute

Mailchimp

Moosend

Company facts

Headquarters

Atlanta, GA

—

Employees

1.5k LinkedIn (Intuit Mailchimp) employees on platform

—

Pricing

Free Plan

Free plan up to 250 contacts (500 sends/mo)

30-day free trial only (no permanent free plan)

Free Plan Contacts

250

—

Starting Monthly Price (USD)

$13 Essentials plan, 500 contacts

$9 Pro plan, entry tier (up to 500 contacts), monthly billing

Pricing Basis

contacts

contacts Priced by number of contacts; email credits available for occasional senders

Campaigns & content

Drag-and-Drop Builder

Yes

Prebuilt Templates

Yes

A/B Testing

Yes

Landing Pages

Yes

AI Content Assistance

Generative AI copy + Subject Line Helper

Moosend AI / AI Writer generative content

Automation & audience

Automation Workflows

Yes

Advanced Segmentation

Yes

Signup Forms & Popups

Yes

Built-in CRM

Markets a 'Marketing CRM' (profiles/tags/audience insights), not a sales pipeline

Channels & deliverability

SMS Marketing

Add-on for Essentials+; US/CA, UK, much of EU, Australia

Transactional Email

Via Mailchimp Transactional (Mandrill) add-on; API or SMTP

Transactional API and SMTP relay

Ecommerce Integration

Native Shopify, WooCommerce, Square integrations

Product blocks, abandoned-cart flows, product recommendations, revenue tracking

Platform & integrations

Native Integrations

300+ integrations marketplace

80+ native integrations

Public API

Public REST Marketing API

Public REST API plus separate Transactional API

The verdict

Mailchimp

Best for a free start and the widest integrations

Mailchimp keeps a permanent free plan up to 250 contacts; Moosend offers only a 30-day trial. It also lists 300+ integrations versus Moosend's 80+, and adds SMS marketing (add-on) and native Shopify, WooCommerce, and Square ecommerce. Trade-off: entry pricing starts at $13/mo, above Moosend's $9.

Full profile

Moosend

Best for the lowest entry price on core email features

Moosend starts at $9/mo against Mailchimp's $13, and matches it on the essentials: drag-and-drop builder, templates, A/B testing, landing pages, AI content, automation, segmentation, and abandoned-cart ecommerce flows. Gaps to weigh: no permanent free plan (trial only), no SMS, and only 80+ integrations versus 300+.

Full profile

Sources · 12 verified references

mailchimp.com linkedin.com moosend.com

Affiliate disclosure. DecisionWire may earn a commission when you sign up through links on this page. Commissions never influence our data, scores, or rankings.